Strategy
Innovative product solutions on demand +++
top precision and efficiency in batch production
PWO is one of the world's foremost developers and manufacturers of high-end metal components and sub-systems in the field of vehicle safety and comfort. We specialise in the large-volume series production of high-tech steel, stainless steel and aluminium components.
Our business model depends crucially on the expertise we have gained over many decades in the behaviour of metals at the limits of metal forming and in the application of high-quality joining and assembly technologies. It is this know-how that allows us to develop innovative product solutions and efficient processes for our customers? production systems. In doing so, we make full use of the latest technology and have positioned ourselves as suppliers at the top end of the market.
One of our key USPs is the fact that we make our own tools. It is only through the use of intelligent and extremely precise tool solutions that PWO has been able to achieve its current level of parts quality and production speed.
We put our expertise across a wide range of products at the disposal of our customers and develop individual solutions to meet their specific requirements.
The calculation of batch production orders is based on customers' assumptions concerning the number of parts they will need within certain parameters. Both PWO as the supplier and its customers are bound by these assumptions for the duration of a batch production agreement. PWO produces only the volume of parts called by customers under such stand-by agreements and delivers them to the desired location on a just-in-time basis.
As a result, we are able to limit our exposure to the risk of failure of a particular vehicle model or indeed to any downturn in the overall performance of the automobile sector.
To a large extent, our future growth can also be structured so as to be relatively independent of economic conditions, since whenever new vehicle models come on to the market and orders are placed with suppliers, there are opportunities for us to grow.
This growth is generated by adding even greater value to our products and by increasing our share of the components and modules that we supply to existing customers for new vehicle platforms and models. Of course, we are also able to attract orders from new customers. In all these areas, growth is crucially supported by our coverage of a broad range of applications.
Vehicle manufacturers plan their new model production in well-defined cycles that correspond to their marketing strategies and are therefore largely independent of economic trends at any particular time.
Thanks to our significantly expanded international presence, we are now in a position to benefit increasingly from opportunities in fast-growing markets and from the potential created by the manufacturers and Tier 1 suppliers themselves establishing production sites in markets such as Eastern Europe, Mexico and China.
It is our firm belief that we can continue to achieve sustained organic growth in the years ahead.
